Audience
Music, Surreal & radio
Build attention directly and follow what people actually respond to rather than what an existing network assumes.
Career
Career & ventures
My career has never followed a tidy corporate ladder. It has been kitchens, raves, phone rooms, television, radio, gaming, directories, websites and now infrastructure. The industries changed. The instinct to pull a system apart and rebuild the bit everyone else had stopped questioning did not.
The recurring pattern
Different industries, the same instinct.
Learn the system, find the weak assumption, understand the actual audience or customer, then build a better route around it.
Sales
HDG → TelstraClear → HRV
Turn individual selling ability into scripts, qualification, objection handling, closing, training and measurable team performance.
Operations
Gaming, directories & digital
Take distressed or fragmented opportunities and turn them into operating systems with clearer offers and stronger acquisition.
Current
America First · GRID EATER · CDIP
Take the same commercial instinct into digital services and infrastructure: understand the customer, own more of the delivery system and bring the right technical people around the table.
Career chapters
Open the part of the story you actually want.
Foundation
Hospitality & cheffing
South Island kitchens, high standards and award-winning venues before the sales career.
Music
Life in music
Choir, Nirvana, bands, DJing, production and the pre-internet hunt for sound.
Events
Surreal
Underground Christchurch rave promotion, physical networks and crowds in the thousands.
Sales systems
Hotel Dynamics Group
Where high-conversion telephone selling became a repeatable system.
Brands: Hilton ↗ · Millennium Hotels ↗
Telecommunications
TelstraClear
Outbound sales systems, scripting and challenging the expensive door-to-door assumption.
Auckland
Compass Communications
A very short role, a hard line on sales ethics, and the chance meeting that led to ALT TV.
Sales management
HRV
The job I nearly dismissed as boring became a major appointment-setting and team-performance chapter.
Television
ALT TV / ALT After Dark
I met Jack at Compass, then produced Friday and Saturday late-night television while working at HRV.
Gaming
Red Vs Blue
A failed gaming centre reached me through an HRV team member and was revived while HRV and ALT TV were still running.
Marketing
Mojo Marketing
The vehicle for sales, marketing and increasingly digital commercial work.
Directories
Christchurch directory work
Prospecting, pricing, scripts and recurring business relationships before 0199.
Radio
PulzarFM After Dark
Sales Manager plus Friday and Saturday late nights with a deliberately harder sound and more open access for guest DJs.
Hospitality + culture
Funk & Fish & Chips
A struggling takeaway repositioned around food, street art, arcade games, DJs and late-night culture.
Infrastructure
0199 Directory Assistance
Business data, VOIP, inbound directory assistance, outbound sales and the move into digital services.
Digital
Real Websites Limited
Websites, email, hosting, domains, SEO and PPC grew directly from customer demand around 0199.
Company
America First Limited
The New Zealand company behind later directory, website, domain, hosting, PPC, data and AI-assisted work.
Current
GRID EATER
Business discovery, websites and managed digital services through America First Limited.
Infrastructure development
CDIP
A feasibility-stage data-centre development project. My job is commercial development: customer need, counterparties, advisers and the proposition that has to justify the engineering.